"It is awesome to have this kind of proven business advice from a professional who has worked for Fortune 500 companies! Check The Client Activation Lab out!
— Elizabeth M. Donat, B.A, LE
20 Yr Beauty Industry Pro & Licensed Esthetician (NY/CT/ITEC)
You Don’t Need Fancy Marketing & Advertising Advice
In fact, the best advice you can get is how to implement a simple and effective strategy that won't overwhelm you. You know... a step-by-step process that can get your foot in the door with your email and social media.
Question for you super-busy spa and salon owners who can never seem to find the time to implement a client activation strategy:
Did you know that you already have a line up of people ready to pay you? Yup. Your current clients are secretly waiting for you to reach out to offer them more. But I am guessing you don't know how (or the thought of it freaks you out!) You were never taught any of this in school, and certainly didn't think YOU'D be the one implementing everything, right?
“If you are looking for a course that is easy to retain and implement, I highly recommend Swenk Social’s Client Activation Lab. The direct and concise guidelines are key and my ADHD brain was easily able to follow and pay attention to the course materials. I can’t wait to put these marketing good into action."
Kari Judson, LE, Canton, GA
So, why do so many beauty businesses break out into a cold sweat with the thought of marketing and advertising their businesses?
You are so overwhelmed with running your business and doing the things you love (hello you are in the beauty industry for a reason), then you think, “I really need to up my game and reach the next level, but I don’t have time.”
The thought of doing any marketing and advertising sends shivers down your spine. You are a beauty professional, not a marketing guru.
"The Client Activation Lab Course is excellent for anyone new to digital marketing, which is most beauty professionals. As someone in the early stages of opening their spa, I found this course a great starting point for my digital marketing efforts. I am far from an expert in marketing, and this course laid the foundations I needed to get a solid start on a successful spa business. My favorite parts are the templates (hooray) and the technology module. These two modules alone are more than worth the cost of the course. I highly recommend the Client Activation Lab".
— Elizabeth M. Donat, B.A, LE
20 Yr Beauty Industry Pro & Licensed Esthetician (NY/CT/ITEC)
You think, “I am doing fine, I don’t need any marketing.”
Oh, but you do. Or you will be doing the same thing at the same level 10 years from now with no growth.
Here is what I want you to remember - Marketing & advertising is not taught in Aesthetics or any medical programs.
Running and promoting a business is taught in business school or on the job.
Never feel bad, intimated, or overwhelmed at marketing your business or even yourself.
You are not formally trained in these areas.
ENROLL NOWWhy Swenk Social?
I spent the past 15+ years working for and with larger Fortune 100 companies and smaller beauty businesses helping them grow their bottom line through social media, email campaigns, and specifically loyalty & retention programs.
I am professionally trained to do exactly what you struggle to do - market and advertise your beauty business to grow your bottom line. Our Client Activation Lab is about teaching you how to easily and quickly do what I have done for years.
What is inside the Client Activation Lab?
If you ever felt overwhelmed and confused about the terms “branding,”“customer retention”,“convertible copy”, you are at the right place.
These are all fancy marketing and advertising words used in business schools to describe very simple ideas.
In our Client Activation Lab there is no complex wording. Just straight forward information and templates that make growing your bottom line easy.
Get ready to level up your beauty business by growing your bottomline using existing clients. We are constantly updating our course with any new information that comes out, so the course is never “outdated.”
Bring all this know-how into your beauty business marketing.
WHAT TO EXPECT
If you have ever looked at other marketing programs and thought, what in the world is this? If the buzzwords “avatar” and “target market” send your head spinning, The Client Activation Lab is for you.
By learning how to use your own talents and voice as sales materials, you save time and frustration which often causes beauty businesses to put marketing on the back burner.
I can’t tell you how many times I heard, “I am so busy. I don’t have time.” If marketing and advertising your business is that difficult, you aren’t doing it the right way.
By the end, you will know how to showcase your talents, incentivise your clients, and use your own voice to speak clearly and concisely.
Module 1: Your Best Friends
We start by explaining why using existing customers is the EASY way to grow your bottom line.
Too many beauty businesses think actively recruiting more clients to grow your business.
By using existing clients, your work is cut in half, saving you much needed time and money on programs that may or may not work.
Module 2: The Three Pillars
Most beauty businesses don’t realize they have a wealth of sales material right at their fingertips! No purchasing required.
In this module, you learn three affective tools to boost your bottom line.
You harness your passion for beauty and let the world know your talents.
Using your own voice, you learn to easily motivate existing clients to grow your business for you by creating incentives that prompt client action.
Module 3: Your Launch Pad
All these skills and information are excellent, but how do you implement this plan?
Have no fear if the sound of “tech support” or “platforms” sends you down a dark tunnel of panic and PTSD.We provide clear guidance on implementing your newly found business growth plan.
We offer realistic suggestions (no fancy, expensive tech software) on the best ways to implement your new skills and plans.
Module 4: Templates For You
What good is all of this strategy if it's not actually leading you towards more sales and growing your beauty biz?
We put together email templates and employee scripts to save you time and effort.
We know you aren’t a business trained writer, so we did the work for you!
The Client Activation Lab Course is excellent for anyone new to digital marketing, which is most beauty professionals. As someone in the early stages of opening their spa, I found this course a great starting point for my digital marketing efforts. This course laid the foundations I need to get a solid start on a successful spa business. My favorite parts are the templates (hooray) and the technology module. These two modules alone are more than worth the cost of the course.
Amy Cox, LE, Smyrna, GA
Finding a social media guru to help wasn't easy! One name kept popping up…SWENK SOCIAL. Once I followed her (Kim), and felt I could trust where she would lead me, I started asking questions Answers she provided were quick, concise and what I needed (still do). In fact, she just helped me with captions on Reels! She gets it & teaches you how to get more APPROPRIATE followers.
Michelle Grochalski
Licensed Aesthetician, Carlisle PA
"I met with Swenk Social and they changed the way I thought about and managed my social media. I encourage you to invest in yourself and your reputation. Run, don't walk, meet with Kimberly today!"
Tara Hill Hanover
CNN Hair & Makeup Artist, HLN Beauty Expert, GEM Shopping Network Host
